More Than a Production Company—We're Brand Builders
At First Light Media, we don’t just create films—we craft stories that embody your values. Understanding your culture, mission, and audience is at the heart of what we do. Our goal isn’t just to produce high-quality content; it’s to create stories that strengthen your brand, resonate with your community, and expand your reach.
Sam Potter
Sam Potter is an Emmy-winning director, producer, and founder of First Light Media—a production company specializing in documentaries, commercials, and brand development.
As a Gen Z storyteller and social media native, Sam’s passion for capturing the human experience has taken him across the globe. Yet, his most profound lessons come from his upbringing on Kauai, where he was instilled with a deep respect for the land, ocean, and Hawaiian culture. This reverence for the connection between people and nature is the heartbeat of his work—telling stories that inspire us to push our limits, strengthen our bonds, and deepen our relationship with the planet.
Sam’s work has also built a significant social media following, with 225K Instagram followers and 120K YouTube subscribers, drawn to his unique storytelling and cinematic vision.
Sam Potter
Sam Potter is an Emmy-winning director, producer, and founder of First Light Media—a production company specializing in documentaries, commercials, and brand development.
As a Gen Z storyteller and social media native, Sam’s passion for capturing the human experience has taken him across the globe. Yet, his most profound lessons come from his upbringing on Kauai, where he was instilled with a deep respect for the land, ocean, and Hawaiian culture. This reverence for the connection between people and nature is the heartbeat of his work—telling stories that inspire us to push our limits, strengthen our bonds, and deepen our relationship with the planet.
Sam’s work has also built a significant social media following, with 225K Instagram followers and 120K YouTube subscribers, drawn to his unique storytelling and cinematic vision.
Let us show you what we are capable of in 3 unique projects…
1. Back to the Wild
A Documentary Series that rekindles our connection to nature—reminding us of the beauty and vitality of wild places, and how living in harmony with the natural world can make us happier and healthier.
This series has earned global recognition, 16 Emmy Awards, and nearly 2 million views on YouTube.
Here are a few of the films:
Hula is Hawaii
The Coral Gardeners
Aloha Aina
2. Hawaii Tourism Japan TV Commercials
Our passion is bringing your vision to life with creativity, efficiency, and attention to detail.
For the Hawaii Tourism Board, we executed 6 short films directed at their Japanese Market.
We executed a nine-day, 20-person shoot across three islands, delivering six final pieces with zero client revisions—a testament to our commitment to excellence. We don’t just create—we immerse ourselves in your vision to ensure the final product not only meets but exceeds expectations.
Final Product can be viewed here:
Hawaiian Islands from the Sky
Oahu Hawaii in 8K - Island in the Sun
Sightseeing in Kauai - A journey to find aloha
Oahu sightseeing ~Adventure trip~
Sightseeing on Oahu ~ A journey to find aloha ~
Hawaii Island tourism ~ A journey to find aloha ~
“Sam and his team brought our vision to life with creativity, precision, and a true commitment to quality. They made the entire process seamless, delivering exceptional work that exceeded our expectations.”
Yapp Boseman, Senior Producer, Media Monks
3. Aloha From Hawaii with Olukai
We don’t just create content—we craft stories that strengthen identity, resonate with communities, and expand reach.
For OluKai, a brand rooted in ʻOhana, Aloha, and Quality, we developed a six-part series showcasing authentic Hawaiian stories. By highlighting local voices and traditions, we helped deepen OluKai’s connection to the community and reinforce its presence in the islands.
Our focus is impact—creating work that feels true, fosters real engagement, and builds lasting relationships.
Here are a few of our favorite videos from the series:
Hawaiiʻs Greatest Treasure
Is it Wrong to Kill a Fish? with Kimi Werner
How one Hunter can Save Hawaii's Forest
“Sam has an incredible ability to immerse himself in the communities he works with, authentically capturing both their essence and the essence of our brand. He does more than just document—he becomes a true creative partner, fully supporting both his subjects and brand collaborators. By deeply understanding and honoring their stories, he ensures his vision not only comes to life but also celebrates the unique spirit of the people and places he works with. His commitment to authenticity and collaboration is evident in every project.”
Melissa Ziegler, Vp Marketing, Olukai
Trusted by These Clients
